Augmented Reality
Augmented reality has the potential to revolutionize marketing as a whole in the next few years. Some estimates even claim that AR-oriented products like camera glasses could be the main stream as early as next year. With changes this big on the horizon, its worth taking some time to look what augmented reality has already accomplished in last few years and what is going to achieve. So, firstly let’s take a look at what augmented reality is?? What Is Augmented Reality? Augmented reality (AR) is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory stimuli delivered via technology. It is a growing trend among companies involved in mobile computing and business applications in particular. Amid the rise of data collection and analysis, one of augmented reality’s primary goals is to highlight specific features of the physical world, increase understanding of those features, and derive smart and ac